Picture this: You are a designer working with an IOT product. You're a champion of the user. Marketing is writing great copy and selling the promise of how easy it is to connect to your wifi, bluetooth and to the cloud. You want the user to quickly get on to using the product. When you empathize with the user, and build something that is a smoother experience for the user, you end up creating defaults. That tunnel vision (albeit well-intentioned) causes implications which could easily have been tamed with thorough design and systems thinking.