Amit Deshpande
Scale, eraser, sharpener, HB Pencil-Tools of the trade: Image for amitdeshpande.com
Portfolio
Disclaimer
The work in this portfolio is copyrighted by the respective companies and organizations of which they are a representation of. The Author has, in different capacities and roles worked on these projects. The projects may have involved the author as the sole person working, or as a member of a team.

Project Engagements

British Petroleum

BP: Portfolio Image
BP, with an all new palette and reengineered brand, was a tremendous exercise in creating Cascading Style Sheets and writing browser-specific hacks so as to make the site perfectly cross-browser and pixel-prefect.

COLT

COLT: Portfolio Image
New StyleGuide and specifications for COLT as an effort to mellow the brand and trim the gray areas.

GE Money

GE Money: Portfolio Image
An all-new experience was implemented and an amusing grid layout was executed for GE Money.

Skins

NV for WMPlayer

NV WMP Skin: Portfolio Image
One of my first skins, I used green, the color of tech and NV. A beautiful gizmoesque beauty, contoured with greys and greens of the cyberworld and a jellybean form, it has downloads in excess of 13,000.

teknique for WMPlayer

teknique WMP Skin: Portfolio Image
Textures were a primary focus area in teknique. People seem to like the textures and the focus on functionality. The Seekbar and the volume bar are a surprise package. (This skin was codenamed Alien Pharaoh in development!)

Branding Exercises and Iconography

Identity System for TechnoDigit

TechnoDigit: Portfolio Image
Technodigit had two things in mind - an urban image that can cater to a multitude and a Gen-X audience.

Branding Exercise for NVIT Domain

NVIT Domain: Portfolio Image
NVIT Domain encompassed IT Services, networking and a future possibility of greater competition. The colors decided were derived from NV (sounds like envy) and IT (green is the color of the cyber world), and the brand conveys cohesiveness, networking and symbologically a DNA that suggests the core principles.

Miscellaneous Identity Systems and Logos

Miscellaneous: Portfolio Image
Clothing brands, government sites, small computer institutes and more.

Typography

Typography Experiments

A Good Song Typography: Portfolio Image
The worst thing about a good song is that it makes many people think...they can sing!
Shout out loud Typography: Portfolio Image
Shout out Loudly...
Chaos Typography: Portfolio Image
Just leave me alone with a blank tape...I will play it loudest to drive away my blues!